Martin de Tours School of Management and Economics
List name of books on Academic year 2017 (Aug.2017 - July 2018) 
August 2017
English Language
No.
Title
Call No.
Access No.
1
Advertising and promotion:  an integrated marketing communications perspective /  George E. Belch and Michael A. Belch
B.R. 659.1 B427a 2018
81397 c.1
2
Advertising and promotion:  an integrated marketing communications perspective /  George E. Belch and Michael A. Belch
B.R. 659.1 B427a 2018
81398 c.2
3
Advertising and promotion:  an integrated marketing communications perspective /  George E. Belch and Michael A. Belch
B.R. 659.1 B427a 2018
81399 c.3
4
Advertising and promotion:  an integrated marketing communications perspective /  George E. Belch and Michael A. Belch
B.R. 659.1 B427a 2018
81400 c.4
5
Advertising and promotion:  an integrated marketing communications perspective /  George E. Belch and Michael A. Belch
B.R. 659.1 B427a 2018
81401 c.5
6
Business communication:  developing leaders for a networked world /  Peter W. Cardon
B.R. 658.45 C268b 2018
81377 c.1
7
Business communication:  developing leaders for a networked world /  Peter W. Cardon
B.R. 658.45 C268b 2018
81378 c.2
8
Business communication:  developing leaders for a networked world /  Peter W. Cardon
B.R. 658.45 C268b 2018
81379 c.3
9
Business communication:  developing leaders for a networked world /  Peter W. Cardon
B.R. 658.45 C268b 2018
81380 c.4
10
Business communication:  developing leaders for a networked world /  Peter W. Cardon
B.R. 658.45 C268b 2018
81381 c.5
11
Consumer behavior:  buying, having, and being /  Michael R. Solomon
B.R. 658.8342 S689c 2018
81422 c.1
12
Consumer behavior:  buying, having, and being /  Michael R. Solomon
B.R. 658.8342 S689c 2018
81423 c.2
13
Consumer behavior:  buying, having, and being /  Michael R. Solomon
B.R. 658.8342 S689c 2018
81424 c.3
14
Consumer behavior:  buying, having, and being /  Michael R. Solomon
B.R. 658.8342 S689c 2018
81425 c.4
15
Essentials of marketing research /  Joseph F. Hair, Jr. ... [et al.]
B.R. 658.83 E78 2017
81426 c.1
16
Essentials of marketing research /  Joseph F. Hair, Jr. ... [et al.]
B.R. 658.83 E78 2017
81427 c.2
17
Essentials of marketing research /  Joseph F. Hair, Jr. ... [et al.]
B.R. 658.83 E78 2017
81428 c.3
18
Essentials of marketing research /  Joseph F. Hair, Jr. ... [et al.]
B.R. 658.83 E78 2017
81429 c.4
19
Essentials of marketing research /  Joseph F. Hair, Jr. ... [et al.]
B.R. 658.83 E78 2017
81430 c.5
20
Global business today /  Charles W. L. Hill and G. Tomas M. Hult
B.R. 658.049 H645g 2018
81402 c.1
21
Global business today /  Charles W. L. Hill and G. Tomas M. Hult
B.R. 658.049 H645g 2018
81403 c.2
22
Global business today /  Charles W. L. Hill and G. Tomas M. Hult
B.R. 658.049 H645g 2018
81404 c.3
23
Global business today /  Charles W. L. Hill and G. Tomas M. Hult
B.R. 658.049 H645g 2018
81405 c.4
24
Global business today /  Charles W. L. Hill and G. Tomas M. Hult
B.R. 658.049 H645g 2018
81406 c.5
25
Human resource management:  gaining a competitive advantage /  Raymond A. Noe ... [et al.]
B.R. 658.3 H918 2017
81435 c.1
26
Human resource management:  gaining a competitive advantage /  Raymond A. Noe ... [et al.]
B.R. 658.3 H918 2017
81436 c.2
27
Human resource management:  gaining a competitive advantage /  Raymond A. Noe ... [et al.]
B.R. 658.3 H918 2017
81437 c.3
28
Human resource management:  gaining a competitive advantage /  Raymond A. Noe ... [et al.]
B.R. 658.3 H918 2017
81438 c.4
29
Human resource management:  gaining a competitive advantage /  Raymond A. Noe ... [et al.]
B.R. 658.3 H918 2017
81439 c.5
30
International management:  managing across borders and cultures; text and cases /  Helen Deresky
B.R. 658.049 D431i 2017
81382 c.1
31
International management:  managing across borders and cultures; text and cases /  Helen Deresky
B.R. 658.049 D431i 2017
81383 c.2
32
International management:  managing across borders and cultures; text and cases /  Helen Deresky
B.R. 658.049 D431i 2017
81384 c.3
33
International management:  managing across borders and cultures; text and cases /  Helen Deresky
B.R. 658.049 D431i 2017
81385 c.4
34
International management:  managing across borders and cultures; text and cases /  Helen Deresky
B.R. 658.049 D431i 2017
81386 c.5
35
Introduction to hospitality /  John R. Walker
B.R. 647.94068 W181i 2017
81392 c.1
36
Introduction to hospitality /  John R. Walker
B.R. 647.94068 W181i 2017
81393 c.2
37
Introduction to hospitality /  John R. Walker
B.R. 647.94068 W181i 2017
81394 c.3
38
Introduction to hospitality /  John R. Walker
B.R. 647.94068 W181i 2017
81395 c.4
39
Introduction to hospitality /  John R. Walker
B.R. 647.94068 W181i 2017
81396 c.5
40
Management:  a practical introduction /  Angelo Kinicki and Brian K. Williams
B.R. 658 K55m 2018
81417 c.1
41
Management:  a practical introduction /  Angelo Kinicki and Brian K. Williams
B.R. 658 K55m 2018
81418 c.2
42
Management:  a practical introduction /  Angelo Kinicki and Brian K. Williams
B.R. 658 K55m 2018
81419 c.3
43
Management:  a practical introduction /  Angelo Kinicki and Brian K. Williams
B.R. 658 K55m 2018
81420 c.4
44
Management:  a practical introduction /  Angelo Kinicki and Brian K. Williams
B.R. 658 K55m 2018
81421 c.5
45
Marketing strategy & competitive positioning /  Graham Hooley... [et al.]
B.R. 658.802 M345 2017
81387 c.1
46
Marketing strategy & competitive positioning /  Graham Hooley... [et al.]
B.R. 658.802 M345 2017
81388 c.2
47
Marketing strategy & competitive positioning /  Graham Hooley... [et al.]
B.R. 658.802 M345 2017
81389 c.3
48
Marketing strategy & competitive positioning /  Graham Hooley... [et al.]
B.R. 658.802 M345 2017
81390 c.4
49
Marketing strategy & competitive positioning /  Graham Hooley... [et al.]
B.R. 658.802 M345 2017
81391 c.5
50
Real estate investment:  a strategic approach /  Andrew Baum
332.6324 B347r 2015
81376 c.1
51
Services marketing:  integrating customer focus across the firm /  Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
B.R. 658.8 Z48s 2018
81431 c.1
52
Services marketing:  integrating customer focus across the firm /  Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
B.R. 658.8 Z48s 2018
81432 c.2
53
Services marketing:  integrating customer focus across the firm /  Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
B.R. 658.8 Z48s 2018
81433 c.3
54
Services marketing:  integrating customer focus across the firm /  Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
B.R. 658.8 Z48s 2018
81434 c.4
Thai Language
No.
Title
Call No.
Access No.
1
ธุรกิจระหว่างประเทศ:  บริบทของประเทศไทย /  ภวิดา ปานะนนท์
658.049 ภ173ธ 2559
51833 ฉ.1
2
มาตรฐานการรายงานทางการเงิน ปรับปรุง 2559 (ฉบับรวมเล่ม) /  สภาวิชาชีพบัญชี ในพระบรมราชูปถัมภ์
657.3 ม435 2560
51831 ล.1 ฉ.1
3
มาตรฐานการรายงานทางการเงิน ปรับปรุง 2559 (ฉบับรวมเล่ม) /  สภาวิชาชีพบัญชี ในพระบรมราชูปถัมภ์
657.3 ม435 2560
51832 ล.2 ฉ.1
 October 2017
English Language
No.
Title
Call No.
Access No.
1
Marketing strategy:  based on first principles and data analytics /   Robert W. Palmatier and Shrihari Sridhar
658.8 P171m 2017
81458 c.1
2
Show & tell:  how everybody can make extraordinary presentations /  Dan Roam
658.452 R628s 2016
81453 c.1
November 2017 
Thai Language
No.
Title
Call No.
Access No.
1
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51860 ฉ.1
2
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51861 ฉ.2
3
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51862 ฉ.3
4
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51863 ฉ.4
5
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51864 ฉ.5
January 2018
English Language
No.
Title
Call No.
Access No.
1
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51860 ฉ.1
2
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51861 ฉ.2
3
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51862 ฉ.3
4
พจนานุกรมศัพท์ประกันภัย /  ราชบัณฑิตยสถาน
อ 368.003 ร419พ 2560
51863 ฉ.4
 April 2018 
Thai Language
No.
Title
Call No.
Access No.
1
นับหนึ่งใหม่ /  มังกรดำ
650.1 ม311น 2545
51945 ฉ.1
May 2018
English Language
No.
Title
Call No.
Access No.
1
Monetary economics:  policy and its theoretical basis /  Keith Bain and Peter Howells
332.46 B162m 2009
81520 c.1
2
Managing in the next society /  Peter F. Drucker
658 D794m 2002
81511 c.1
3
Fish! for life:  a remarkable way to achieve your dreams /  Stephen C. Lundin, John Christensen, and Harry Paul
650.1  L962f 2004
81513 c.1
Thai Language
No.
Title
Call No.
Access No.
1
Thailand 4.0 ตอบโจทย์ประเทศไทย? /  ภักดี รัตนมุขย์
338.9593 ภ315ท 2561
51948 ฉ.1
June 2018
English Language
No.
Title
Call No.
Access No.
1
Monetary economics /  Mervyn Lewis and Paul Mizen
332.4 L675m 2000
81523 c.1
2
Monetary economics in globalised financial markets /  Ansgar Belke; Thorsten Polleit
332.042 B432m 2010
81524 c.1
3
Monetary theory and policy /  Carl E. Walsh
332.46 W223m 2017
81526 c.1
4
A study in monetary macroeconomics /  Stefan Homburg
339.0724 H764s 2017
81527 c.1
July 2018
English Language
No.
Title
Call No.
Access No.
1
Pricing strategies:  a marketing approach /  Robert M. Schindler
658.816 S336p 2012
81551 c.1
2
Digital marketing:  strategy, implementation and practice /  Dave Chaffey and Fiona Ellis-Chadwick
658.87202854678 C433d 2016
81552 c.1