List of Textbooks: Martin de Tours School of Management and Economics

In Academic year 1/2019

ECONOMICS
No.
Course Code
Title Book
Edition
Author
Note
1
ECO 2202
Principle of Macroeconomics
8
N. Gregory Mankiw
 Contact AU Bookstore
2
ECO 2201
Principle of Microeconomics
8
Mankiw
 Contact AU Bookstore
ACCOUNTING
No.
Course Code
Title Book
Edition
Author
Note
1
ACT4646
Accounting Information System
14
Marshall Romny
 Contact AU Bookstore
2
ACT4609
Accounting Theory
-
Ahmed Riahi
 Contact AU Bookstore
ACT4607
ACT4608
 Advanced Accounting
Jeter, Chancy 
 Contact AU Bookstore
ACT3641
 Auditing and Assurance Service
16 
Arew 
 Contact AU Bookstore
ACT3642
 Brink's Modern Internal Auditing
Moeller 
 Contact AU Bookstore
ACT3623
 Cost Accounting : A Managerial Emphasis
Raiborn 
 Contact AU Bookstore
ACT 1600
 Financial Accounting
A.Asha & A.Shanu 
 Contact AU Bookstore
ACT3607
 Financial Statement Analysis
11 
Wild 
 Contact AU Bookstore
ACT3602 
ACT3603
 Intermediate Accounting
19 
Stice, Stice, Skausen 
 Contact AU Bookstore
10 
ACT2620
 Managerial Accounting
2/2014 
Garrison , Noren 
 Contact AU Bookstore
MARKETING
No.
Course Code
Title Book
Edition
Author
Note
1
MKT3102
Advertising and Promotion : An Intergrated Marketing
E-book
 Contact AU Bookstore
2
MKT4726
Advertising  Creative 
3
Altstiel
 Contact AU Bookstore
MKT3530
 Consumer Behavior
-
Henzel
 Contact AU Bookstore 
MKT3837
Customer Ralationship Management
Francis Buttel
 Contact AU Bookstore
MKT4855
Essentials of Marketing Research
4
Hair, Celsi
 Contact AU Bookstore
MKT3620
Global Marketing
Keegan, Green 
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MKT4848
Good Works! : Marketing and Coparate
Kotler
 Contact AU Bookstore
MKT3823
Marketing Channel
8
Rosebloom
 Contact AU Bookstore
MKT4730
Marketing Management
15
Kotler
 Contact AU Bookstore
10 
MKT4848
Marketing Mistakes & Successed
12 
Hartley
 Contact AU Bookstore 
11
MKT4725
Marketing Strategy and Competitive
6
Hooley
 Contact AU Bookstore
12
MKT4806
New Products Management
11
Crawford
 Contact AU Bookstore
13
MKT3629
Pricing Strategy
-
Tim J.Smith
 Contact AU Bookstore
14
MKT2280
Principle of Marketing
17
Phillip Kotler
 Contact AU Bookstore
15
MKT3628
Public Relations 
11
Dennis L. Wilcox
 Contact AU Bookstore
16
MKT3515
Purchasing & Supply Chain Management
3
W.C.Benton
 Contact AU Bookstore
17
MKT3803
Retail Management
10
Levy, Weitz
 Contact AU Bookstore
18
MKT4809
Service Marketing
7
Zeithaml
 Contact AU Bookstore
19
MKT4806
Strategic Brand Management
4
Kotler
 Contact AU Bookstore
MANAGEMENT INFORMATION SYSTEMS
No.
Course Code
Title Book
Edition
Author
Note
1
BIS 3587
E-Commerce 2018
2018
Kenneth C.L
 Contact AU Bookstore
2
BIS 3588
Management Information Systems
15
Laudon
 Contact AU Bookstore
3
MIS 2111
Management Information Systems
E-book 
 Contact AU Bookstore
4
MIS 1221
Simnet office 2016 Sa Single Module Reg Code
2016
-
 Contact AU Bookstore
INTERNATIONAL BUSINESS MANAGEMENT
No.
Course Code
Title Book
Edition
Author
Note
1
IBM2702
Global Business Today ( Connect Online Access )
10
Hill
 Contact AU Bookstore
2
IBM4711
International Human Resource Management
7
Peter Dowling
 Contact AU Bookstore 
3
IBM3711
International Management (Connet Online Access)
10
Luthans
 Contact AU Bookstore
GENERAL MANAGEMENT
No.
Course Code
Title Book
Edition
Author
Note
1
MGT 1101
Business Foundtion
12
O.C Ferrell
 Contact AU Bookstore
2
MGT3940
Business Research Method
-
Zikmund
 Contact AU Bookstore
3
MGT 4914
Enterpreneurchip
E-book
 Contact AU Bookstore
4
MGT2900
Management
9
Kinicki 
 Contact AU Bookstore
5
MGT3905
Operations Management 
13
Stevenson
 Contact AU Bookstore
6
MGT3901
Organization Theory and Design
-
Richard L.Daft
 Contact AU Bookstore
7
MGT3945
Quantitative Analysis for Management
12
Render
 Contact AU Bookstore
8
MGT2404
Understanding and Managing
-
George 
 Contact AU Bookstore

 

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