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An Overview of the Public Relations Function Bowen, Shannon A.; Rawlins, Brad; Martin, Thomas This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? |
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Spanyi, Andrew Relying on concepts introduced by Dr. John Kotter, Dr. G. Rummler & Alan Brache, Dr. Tom Davenport, and Dr. Michael Hammer, this new book updates this body of knowledge and presents a framework for action in an easy to read, actionable format. It's an outstanding title that provides details on the demand for the new operational leadership mindset and paradigm which enables both breakthrough change and the discipline of continuous improvement in operations. |