May 2008

	Measuring the new economy : statistics between hard-boiled indicators and intangible phenomena Call No. 330.9 M484 2007 This book is about the intriguing subject of measuring the New Economy, which in brief means ICT and its impact on society. It brings to the surface various old and new statistical issues which call for a solution, not in the least because politicians in the EU wish to be reliably enlightened on how the EU is performing vis-a-vis countries such as the US and Japan. Moreover, globalisation increases its priority as the burgeoning economic force of countries like China and India intensify international competition. This book examines ICT and its impact on society, and suggests benchmarks and key indicators for the new economy. The authors contributed to the NESIS project and are experts on the subject.
	Creating powerful brands Call No. 658.827 D278c 2007 Professor Leslie de Chernatony writes: This book is a fusion of ideas which evolved from years of research, consultancy, graduate teaching programmes and management development workshops. We seek to distill the numerous interpretations of "brand" then develop frameworks to help managers and students appreciate how resources can be more effectively used in the brand building process. Many branding frameworks originated in consumer markets, however we have extended the coverage to provide insights about branding service and industrial markets.
	My big idea : 30 successful entrepreneurs reveal how they found Call No. 338.04092241 B851m 2007 Have you ever wondered why you never see shops selling chocolate-covered sprouts? Or cat food that glows in the dark? Or why you can?t buy edible cutlery? Well it?s probably because they are not very good ideas. Unfortunately it is usually far easier to think up hopeless ideas than good ones. In fact one of the biggest things that deters would-be entrepreneurs from taking the plunge and setting up their own business is lack of a promising idea.? ?Introduction, My Big Idea. My Big Idea tells the stories of thirty successful entrepreneurs and how and where they found the inspiration for their business. We hear about the big ideas that, against all odds, were turned into reality but also about the ideas that seemed promising at the time but did not have staying power. Each chapter is dedicated to a different entrepreneur and contains a fact file about them, together with their personal philosophies. Entrepreneurs featured include: Judy Craymer, creator of the musical Mamma Mia; Richard Tang, founder of Zen Internet; Don Lewin, founder of Clinton Cards and Will King, founder of King of Shaves.
	Foundations of Bilingual Education And Bilingualism (Bilingual Education and Bilingualism) Call No. 370.117 B167f 2006 The fourth edition of this best-selling book provides a comprehensive introduction to bilingualism and bilingual education. Written as an introductory text from a cross-disciplinary perspective, 19 chapters cover individual and societal issues in minority and majority languages.
	Financing Education in a Climate of Change Call No.303.4833 I43 2008 This practical, easy-to-read book is both scholarly and engaging. It appeals to a diverse audience of students, educational leaders, parents, and legislators. School finance is an evolving topic and this text, now in its Tenth Edition, continues to cover all current trends to provide readers with a firm knowledge of educational finance policies and issues that administrators need to understand. It serves as an excellent reference for both practitioners and academics.
	Information Technology and Economic Development Call No. 379.10973 B857f 2008 Communication and commerce continue to connect people from different cultures through information technology, which uncovers an unprecedented diversity of ethical issues across cultural boundaries. Information Technology Ethics: Cultural Perspectives is the single reference source to take a global approach to these issues and their possible resolutions. The authoritative chapter contributions describe the problems and possibilities of genuinely global information ethics, which are urgently needed as information and communication technologies continue their exponential growth. International experts from diverse backgrounds address both theoretical and culture-specific issues in explicit detail. This Premier Reference Source provides libraries with the most thorough examination of information technology ethics, supporting research needs in a variety of related fields.