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Interesting Books


 Interesting Books : 2008

 
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 Interesting Books : 2007
 
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 April 2007


Principles of Retailing
Call No. 658.87 F365p 2003

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
1. The changing retail environment
2. Managing change in the retail sector
3. Understanding the supply chain
4. Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.



Public Relations: A Values-Driven Approach
Call No. 659.2 G984p 2006

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.



The Proper Care and Feeding of Husbands
Call No. 306.81 S342p 2004

The Proper Care and Feeding of Husbands has salvaged and revitalized innumerable strained, stagnant, boring, disappointing, annoying, frustrating, and even seemingly dead marriages, as the real-life examples happily demonstrate. I have had women calling almost daily, bitterly criticizing their men, reporting of months of seemingly useless marital therapy (aka "gripe hours"), and at their wits' end about what to do with their marriages. After I ask (well, really nag) them to try just one of the hints found in this book, such as finding one or two things to compliment their husbands about (no matter how small) each day for five days, they call me back amazed at the positive results in their feelings about their men, their husbands' demeanor, and the atmosphere in the home. They see progress! They feel powerful! They are happier! Their marriages are experienced as more of a blessing.



New directions and applications in control and theory
Call No. 629.8312 N532 2005

This volume contains a collection of papers in control theory and applications presented at a conference in honor of Clyde Martin on the occasion of his 60th birthday, held in Lubbock, Texas, November 14-15, 2003.

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