Item |
Course Code |
Title |
Edition |
Author |
Note |
1 |
MKT2280 |
Principle of Marketing |
Global Editon |
Phillip Kotler |
Contact AU Bookstore |
2 |
MKT3102 |
Advertising and Promotion : An Intergrated Marketing |
E-book |
Contact AU Bookstore |
3 |
MKT3515 |
Purchasing & Supply Chain Management |
3 |
W.C.Benton |
Contact AU Bookstore |
4 |
MKT3530 |
Consumer Behavior |
2 |
Henzel |
Contact AU Bookstore |
5 |
MKT3823 |
Marketing Channel |
8 |
Rosebloom |
B.R. 658.87 R813m 2013 |
6 |
MKT4726 |
Advertising Creative |
3 |
Altstiel |
B.R. 659.1 A469a 2013 |
7 |
MKT4730 |
Marketing Management |
15 |
Kotler |
B.R. 658.8 K87m 2016 |
8 |
MKT4848 |
Good Works! : Marketing and Coparate |
1 |
Kotler |
B.R. 658.802 K87g 2012 |
9 |
MKT4855 |
Marketing Research |
7 |
Malhotra |
Contact AU Bookstore |